Content calendars, content roadmaps, branded content, governance plans
The original UPS content ecosystem catered more to business objectives than user needs. Content was siloed and separate, custom landing pages tried to dictate the way visitors consumed content marketing rather than letting them explore. It limited cross-industry learning and didn’t tell the full UPS story. With a smart, content-first redesign we further established UPS as a thought leader without ballooning the budget.
The approach was so successful it was implemented across multiple countries.
Content Marketing Awards finalist.
Over the years, I’ve worked on multiple Dell projects with a variety of audiences in mind. These different audiences, and objectives, lead a mixture of content strategies and copywriting approaches. While working on Dell I have handled social media copywriting, content curation, business-to-business copywriting, user-generated content, SEO copywriting and at least few other specialties.
Averaged 50,000 page views and 10,000 visitors per day.
Drove 10% of all purchase program sales.
Pega, a global enterprise software company, consistently earned top ratings from industry analysts but their website didn’t have clear pathways for users to find what they needed and their content marketing had an ill-defined visual system and poorly written content. We performed a content inventory, analysis and audit, organized information in an intuitive way and identifying content gaps to fill. We then provided a content system, editorial style guide and governance plan to create pieces in an efficient, effective and consistent manner.
33% increase in qualified leads.
75% increase in site visits from decision-makers at targeted companies.
7-Eleven needed people to know they sold pizza. We put together a real-time, real-life content marketing stunt to bring pizza to some of the most connected people in the world, attendees of SXSW. Over the course of a single week at a single destination, we were able to generate enough buzz that not only did the masses and the media pick up the fact that 7-Eleven sold pizza, many locations across the nation sold out.
Reached over 1,000,000 people.
Delivered over 1 ton of pizza.