Experience

Senior Lead Content Strategist | AT&T 

Nov. 2019 – Today

• Built content frameworks to make knowledge management and customer communications more consistent and effective

• Helped found a content center of excellence for the creation and governance of all customer lifecycle communications

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Content Director | T3 

Jan. 2016 – Nov. 2019

• Formalized the content strategy discipline and continue to expand and enhance our capabilities

• Fulfilled content strategy responsibilities for retainer-level clients, including leading projects from discovery through delivery

• Managed a team of content strategists and SEO specialists

 

Senior Content Strategist | T3

Sept. 2014 – Jan. 2016

• Led cross-platform content strategy and content marketing efforts for UPS, which included performing content audits and gap analyses, making content matrixes and building editorial calendars

• Created content inventories, site maps, content models, work flows and more for Allstate, Home Depot, MetroPCS and J.Crew

• Developed internal portals and products for Capital One, BCG and SCAD

 

Senior Copywriter | T3

Feb. 2011 – Sept. 2014

• Led creative on Which Wich and Atlas Wearables, redefining their brands online and off

• Produced brand guidelines, B2B and B2C messaging strategies, content templates and governance plans for NRG and PEGA

• Developed award-winning apps, online tools and internet experiences for 7-Eleven, GGP and Chase

 

Copywriter | Springbox

Aug. 2009 – Feb. 2011

• Head writer for Dell’s content marketing platform, Dell Lounge, which included original content and programming, influencer management and social media strategies 

• Created social strategies, content roadmaps and content calendars that improved sales and exceeded goals for PayPal, Proctor & Gamble and Sweet Leaf Tea

 

Copywriter | Wick Marketing

Jan. 2009 – Aug. 2009

• Primary writer for Texas Mutual and Universal North America; developed complete online experiences with SEO in mind

• Generated content and collateral that helped Pardee Homes to move into new territories and countries