© JUSTIN CLEMENS

Experience

Content Director | T3 

Jan. 2016 – Today

  • Formalized the content strategy discipline and continue to expand and enhance our capabilities

  • Fulfill content strategy responsibilities for retainer-level clients, including leading projects from discovery through delivery

  • Manage a team of content strategists and SEO specialists

 

Senior Content Strategist | T3

Sept. 2014 – Jan. 2016

  • Led cross-platform content strategy and content marketing efforts for UPS, which included performing content audits and gap analyses, making content matrixes and building editorial calendars

  • Created content inventories, site maps, content models, work flows and more for Allstate, Home Depot, MetroPCS and J.Crew

  • Developed internal portals and products for Capital One, BCG and SCAD

 

Senior Copywriter | T3

Feb. 2011 – Sept. 2014

  • Led creative on Which Wich and Atlas Wearables, redefining their brands online and off

  • Produced brand guidelines, B2B and B2C messaging strategies, content templates and governance plans for NRG and PEGA

  • Developed award-winning apps, online tools and internet experiences for 7-Eleven, GGP and Chase

 

Copywriter | Springbox

Aug. 2009 – Feb. 2011

  • Head writer for Dell’s content marketing platform, Dell Lounge, which included original content and programming, influencer management and social media strategies 

  • Created social strategies, content roadmaps and content calendars that improved sales and exceeded goals for PayPal, Proctor & Gamble and Sweet Leaf Tea

 

Copywriter | Wick Marketing

Jan. 2009 – Aug. 2009

  • Primary writer for Texas Mutual and Universal North America; developed complete online experiences with SEO in mind

  • Generated content and collateral that helped Pardee Homes to move into new territories and countries

Junior Copywriter | T3

Dec. 2006 – Jan. 2009

  • Copywriter and concept specialist on interactive advertising and marketing efforts for Dell, JCPenney, Universal Studios and MTV

  • Helped with internal communications and new business pitches

Skills

  • Brand development 

  • Creative concepting

  • Content creation and marketing

  • SEO and Google Analytics

  • Research

  • Content testing

  • Omni-channel marketing

  • Team leadership

  • Wordpress and most content management systems

Select Clients

  • 7-Eleven
  • Allstate
  • AMD
  • Capital One
  • Chase
  • Dell
  • Disney
  • Graco
  • Hard Rock Hotel
  • J.Crew
  • JCPenney
  • John Deere
  • MTV
  • Nestlé
  • NRG
  • PayPal
  • Proctor & Gamble
  • Staples
  • The Pro Football Hall of Fame
  • The University of Texas
  • The Wall Street Journal
  • Universal Studios
  • UPS

Education

University of Wisconsin

Sept. 1998 – May 2002

  • BA, Communication Arts

  • BA, English