Experience
Senior Lead Content Strategist | AT&T
Nov. 2019 – Today
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Built content frameworks to make knowledge management and customer communications more consistent and effective
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Helped found a content center of excellence for the creation and governance of all customer lifecycle communications
Content Director | T3
Jan. 2016 – Nov. 2019
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Formalized the content strategy discipline and continue to expand and enhance our capabilities
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Fulfilled content strategy responsibilities for retainer-level clients, including leading projects from discovery through delivery
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Managed a team of content strategists and SEO specialists
Senior Content Strategist | T3
Sept. 2014 – Jan. 2016
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Led cross-platform content strategy and content marketing efforts for UPS, which included performing content audits and gap analyses, making content matrixes and building editorial calendars
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Created content inventories, site maps, content models, work flows and more for Allstate, Home Depot, MetroPCS and J.Crew
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Developed internal portals and products for Capital One, BCG and SCAD
Senior Copywriter | T3
Feb. 2011 – Sept. 2014
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Led creative on Which Wich and Atlas Wearables, redefining their brands online and off
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Produced brand guidelines, B2B and B2C messaging strategies, content templates and governance plans for NRG and PEGA
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Developed award-winning apps, online tools and internet experiences for 7-Eleven, GGP and Chase
Copywriter | Springbox
Aug. 2009 – Feb. 2011
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Head writer for Dell’s content marketing platform, Dell Lounge, which included original content and programming, influencer management and social media strategies
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Created social strategies, content roadmaps and content calendars that improved sales and exceeded goals for PayPal, Proctor & Gamble and Sweet Leaf Tea
Copywriter | Wick Marketing
Jan. 2009 – Aug. 2009
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Primary writer for Texas Mutual and Universal North America; developed complete online experiences with SEO in mind
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Generated content and collateral that helped Pardee Homes to move into new territories and countries
Skills
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Brand development
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Creative concepting
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Content creation and marketing
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SEO and Google Analytics
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Research
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Content testing
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Omni-channel marketing
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Team leadership
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Wordpress and most content management systems
Select Clients
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7-Eleven
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Allstate
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AMD
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Capital One
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Chase
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Dell
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Disney
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Graco
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Hard Rock Hotel
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J.Crew
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JCPenney
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John Deere
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MTV
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Nestlé
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NRG
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PayPal
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Proctor & Gamble
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Staples
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The Pro Football Hall of Fame
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The University of Texas
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The Wall Street Journal
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Universal Studios
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UPS
Education
University of Wisconsin
Sept. 1998 – May 2002
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BA, Communication Arts
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BA, English