Blog Archives
A Look Inside Writing a Joke
I love seeing inside another writer’s process. Seeing inside Seinfeld’s process is a real treat. I love that he can answer what pen he writes with, without even thinking about it. I prefer a BIC Matic Grip mechanical pencil with .5 lead.
A Copywriter’s Favorite Word
I don’t have a favorite word, there are too many good ones to limit it down to one. But doubt has always been one of my favorite words, because how often do you see a silent b? And here’s the reason that little b is there: This is why I love words, every single one has a wonderful history in [...]
An Austin Copywriter on Modern Copywriter
I’ve been lucky enough to have my name added to the Austin copywriter section of Modern Copywriter. I’m currently one of only seven Austin copywriters to have their portfolio featured. If you’re not familiar with Modern Copywriter, it’s the go-to site for kick-ass copywriting work. I’ve been reading Modern Copywriter for a while and I’m a bit chuffed to be [...]
How to Network if You’re a Copywriter
Subtitled: Networking for introverts. By nature, I’m an introvert. I’ve built an entire career around communicating through writing, so that shouldn’t be too much of a shock. That’s not to say I’m antisocial, I’m just better on paper. Now that I’m getting a bit older, I’m much more comfortable with that fact. I don’t try to force conversations any more [...]
Good Copywriting and Good Acting: A Perfect Match
I grew up in a part of the country that doesn’t have HAVERTYS. So I had never heard of them before this commercial. And that’s quite an introduction. The copywriting in that ad is outstanding and the acting is spot on. I love the slightly awkward bravado. The copywriting (and acting) is equally as good in the follow up ad.