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Website Copywriter TX
Tidy Cats was looking to redefine itself. As a cat owner and Austin Texas copywriter, I proposed a new brand message for, literally, the oldest cat litter company out there. They were hoping to reach a new generation of cat owner that refuse to be defined by “crazy cat ladies.” “We are cat people” became the rally cry for that generation. The brand message reached across a new website, social media, online advertising and all other global marketing touchpoints.