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When they needed a copywriter, Texas-based MetroPCS asked for someone who could see the big picture (for example, the sitemap of a website with 500+ pages) and dive into the details (like writing about a specific feature on their newest cell phone). I handled the content architecture, content strategy and SEO copywriting for their website, which really does have over 500 pages. And we went on to create online advertising campaigns, including custom banner ads, online videos and shopping experiences, that consistently had a higher-than-average ROI.