Justin Clemens | Social Media Copywriter

Dell

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Content Strategy

Over the years, I’ve worked on multiple Dell projects with a variety of audiences in mind. These different audiences, and objectives, lead a mixture of content strategies: social media copywriting, content curation, business-to-business copywriting, user-generated content, SEO copywriting and a few others.

Results

Dell Lounge site traffic averaged 50,000 page views and 10,000 visitors a day.

Dell Lounge drove 10% of all purchase program sales and helped Dell reach a new audience.

Swag Ball averaged over eight minutes of playtime per game.

SuperProm generated over 1 million interactions and more than 100,000 email opt-ins.

Awards

MarketingSherpa Gold

What the client said

“Some of the best work ever done for Dell.”

What people said

Dell is one of the 10 smartest big brands in social media.
-Mashable

Dell is among the most engaged brands on the web.
-TechCrunch