E3 Announcements and Advertising

For those of you who aren’t nerds, E3 stands for the Electronic Entertainment Expo. And if you still have no idea what that means, it’s a giant video game conference that happens every year. Most of the big video game announcements for the year are made at E3: New video game systems, blockbuster games that kids will demand when the holiday season rolls around, etc.

From an advertising perspective, the major announcements were the new controllers. Not only will they control your favorite video game characters, they’ll control your TV. On top of that, one’s your phone and one has a second screen on it.

That second screen, be it on your phone or the controller, is where things are going to get interesting. It could lead to secondary content for hardcore fans (maps of the Lost island would have been really helpful while watching that show), maybe you could watch an instant replay of a call you don’t agree with to see if you were right or make an instantly purchase the tie your favorite late night talk show host is wearing.

Your living room just got a little bit more like the Jetsons living room.