Copywriting Tips from Ricky Gervais

Ricky Gervais is one of my favorite writers, and one of the funniest people in the world. In three minutes of tape he gives some outstanding copywriting tips:

Write what you know and be honest. Make the ordinary extraordinary. As a creator, it’s your job to make an audience as excited and fascinated about a subject as you are.

If you can do all of those things, you’ll be an award-winning copywriter.