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Content Director, T3
Jan. 2016 – Today
• Formalized the content strategy discipline and continue to expand and enhance our capabilities
• Manage a team of dedicated content strategists
• Maintain day-to-day responsibilities for retainer-level clients, including leading projects through discovery, design, development and delivery

Senior Content Strategist, T3
Sept. 2014 – Jan. 2016
• Led cross-platform content strategy efforts
• Created sitemaps, content audits, matrixes, work flows, editorial calendars, brand guidelines and more for enterprise-level experiences
• Clients: UPS, Allstate, Mary Kay, Pega and GGP

Senior Copywriter, T3
Feb. 2011 – Sept. 2014
• Creative lead on Which Wich, the agency’s largest AoR client, redefining their brand online and off
• Developed award-winning apps, online tools and internet experiences for 7-Eleven and Allstate
• Clients: Chase, MetroPCS, 7-Eleven, Which Wich, Allstate and Atlas Wearables

Copywriter, Springbox
Aug. 2009 – Feb. 2011
• Head writer on Dell, the agency’s largest account, and other Fortune 500 clients
• Created social strategies, content roadmaps and interactive content that improved sales and exceeded client goals
• Clients: Dell, AMD, PayPal, Proctor & Gamble, University of Texas and Sweet Leaf Tea

Copywriter, Wick Marketing
Jan. 2009 – Aug. 2009
• Primary writer for full online experiences made with SEO in mind
• Generated content and collateral that allowed clients to move into new territories and countries
• Clients: Texas Mutual, Universal North America and Pardee Homes

Copywriter, T3
Dec. 2006 – Jan. 2009
• Coordinated efforts and produced elements for time-sensitive sales initiatives, new product lines and global launches
• Crafted complete email and interactive campaigns, including an online initiative that generated $1M+ in sales in a single day
• Clients: JCPenney, Universal Studios, MTV, Valero, John Deere and The Wall Street Journal

University of Wisconsin
Sept. 1998 – May 2002
• BA in Communication Arts
• BA in English

• Master of Microsoft Office and all the wonders of Google
• A working knowledge of Adobe CS, WordPress and most content management systems

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