A Copywriter’s Favorite Word

I don’t have a favorite word, there are too many good ones to limit it down to one. But doubt has always been one of my favorite words, because how often do you see a silent b? And here’s the reason that little b is there:

This is why I love words, every single one has a wonderful history in itself. And if you’re curious, mimic and onomatopoeia are some of my other favs.