Naming a Product for an Austin, Texas Company

Peoples Pharmacy has been helping Austin, Texas stay healthy for over 30 years. They’re family owned and have a staff of nutritionists, chiropractors, naturopaths and more. To go with their whole-body approach to wellness, Peoples Pharmacy created their own line of cold-pressed juices, which needed a name. I named it Pharm Fresh to tie it back to the store itself and the daily freshness of the juice.
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Each flavor of juice has its own name and is distinguished by a printed rubber band around the glass bottle. The amazing Jennifer James Wright came up with the logo design and the rubber band idea, which is a nod to fresh produce bundled in the market.