Naming a Product for an Austin, Texas Company

Peoples Pharmacy has been helping Austin, Texas stay healthy for over 30 years. They’re family owned and have a staff of nutritionists, chiropractors, naturopaths and more. To go with their whole-body approach to wellness, Peoples Pharmacy created their own line of cold-pressed juices, which needed a name. I named it Pharm Fresh to tie it back to the store itself and the daily freshness of the juice.
Each flavor of juice has its own name and is distinguished by a printed rubber band around the glass bottle. The amazing Jennifer James Wright came up with the logo design and the rubber band idea, which is a nod to fresh produce bundled in the market.